For all your Pinkberry lovers… Not quite all natural eh? :)
The All-Natural Taste That Wasn’t – New York Times
The All-Natural Taste That Wasn’tBy JULIA MOSKIN
Published: April 23, 2008FOR a seller of “chilly bliss” and “swirly goodness,” Pinkberry has taken a lot of heat.
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Armando Arorizo/Bloomberg NewsPinkberry uses three different sugars.
Pinkberry, a frozen yogurt chain, inspired a passionate following when its first store opened, in West Hollywood in 2005. Its “original” flavor is smooth and tangy, and tastes like nothing so much as plain yogurt with a small amount of sugar.
The company initially touted its product as healthy, nonfat and all-natural, but did not say exactly what was in it.
“It always seemed too good to be true,” said Christina Yeo, a graduate student, at a Manhattan Pinkberry on Monday. “That’s why people were so curious about it.”
After a class-action lawsuit was filed last year accusing the company of deceptive marketing, Pinkberry posted ingredients on its Web site. But that got little notice until the case was settled two weeks ago. (The company said the lawsuit had nothing to do with the posting.)
